The most interesting part of the Super Bowl for people who don’t follow sports is always the Halftime Show.
It’s probably the most interesting part for people who do follow sports, too, because the memes are way better. This year, the show featured The Weeknd, who brought back one of his older hits “Can’t Feel My Face.”
The performance and stage design really tried to convey what it feels like not to feel your face and it got a little wild as The Weeknd ran through a hallway (?) looking lost and confused:
The camera work immediately caught everyone’s attention because it was deranged, as was the kinda dated choice for The Weeknd to sing into a fish-eye lens like it’s a music video from 1994.
The short clip began getting meme’d by people comparing the way he was wandering around to their own most confused and dizzy moments. So, even these weird choices ultimately had a purpose: bringing everyone together through memes.